Project Overview

Dear Dr. Douglas,

We’re thrilled about the opportunity to partner with SUSKINCO as you prepare to launch your innovative skincare platform this November. With your unique value proposition—medical-grade products complemented by cutting-edge face scanner technology—you’re poised to make a significant impact in the skincare industry.

To ensure a successful launch and sustained growth, we propose a comprehensive digital strategy that includes a robust setup phase, an effective pre-launch and launch campaign, and ongoing marketing management. Our goal is to create significant brand awareness, attract users to the face scanner platform, and convert those users into loyal customers.

Phase 1: Once-Off Setup

1. Site Optimization

A fast, secure, and aesthetically pleasing website is crucial for launching a new brand, especially one offering medical-grade products. Here’s how we’ll optimize **SUSKINCO’**s website:

Total Hours Proposed: 50 Hours. Total Hours Completed: 150 Hours.

• Speed Enhancement: ✅
  • Audit & Analysis: We will conduct a detailed audit of your website’s speed to identify areas for improvement.
  • Optimization: ✅Completed
  • This includes compressing images, minimizing CSS/JavaScript, and implementing caching strategies to ensure quick load times.
  • Testing: ✅Completed
  • We’ll utilize tools like Google PageSpeed Insights to ensure optimal performance.Completed
• SEO Optimization:✅
  • Keyword Strategy: We’ll develop a list of high-value keywords related to medical-grade skincare and face scanning technology.Completed
  • On-Page Optimization: We’ll optimize meta tags, product descriptions, and alt texts to rank higher on search engines.Completed
  • Technical SEO: We’ll improve site structure and mobile usability, ensuring smooth navigation and better search engine indexing.Completed
• Image & Font Optimization:✅
  • Image Compression: We’ll ensure all images are compressed for faster load times without compromising quality.Completed
  • Web Font Optimization: We’ll implement web-safe fonts and optimize their delivery for improved site performance.Completed
• Aesthetic Refinement:✅
  • Design Alignment: We’ll review and refine the site’s design to ensure it reflects the premium quality of **SUSKINCO’**s medical-grade products.Completed
  • Visual Elements: We’ll enhance color schemes, typography, and layout for a cohesive brand aesthetic.Completed
• System Checks:✅
  • Comprehensive Testing: We’ll test all site functionalities, including forms, navigation, and checkout processes, to ensure a seamless user experience.Completed

2. Payment Gateway Integration✅

Secure and flexible payment processing is crucial, especially for a premium brand offering medical-grade products. We recommend integrating PayFlex and Ozow as your payment gateways:

• PayFlex Integration: Allows customers to buy now and pay later, boosting conversion rates. ✅(Hosting)
• Ozow Integration: A secure and user-friendly payment solution that’s particularly well-suited for South African customers. ✅(Hosting)
• Multi-Currency Setup: We’ll enable multi-currency support to accommodate potential international customers. n/a now
• Security Measures: We’ll ensure all transactions comply with PCI DSS standards, safeguarding customer data. ✅(Hosting)Completed